2017
We launch new wine labels that capture the charm of our English heritage
In 2017, after a yearlong project of rebranding, Three Choirs are proud to announce new labels for their award-winning wines, produced in collaboration with Amphora Design, a specialist design consultancy working specifically with the wine trade. Local illustrator Jane Randfield was commissioned to produce the illustration for the labels and spent many days sketching and photographing the vineyard and it’s beautiful surrounding countryside.
“I wanted to show the undulating landscape, the backdrop of the Welsh Black Mountains and the Malvern Hills as well as the flora and fauna that thrives with the vines.” Jane explains.
With a constant focus on innovation and multiple award wins (including the first gold medal at Vinexpo in Bordeaux to be awarded to an English vineyard and a Trip Advisor Certificate of Excellence), Managing Director at Three Choirs, Thomas Shaw, says; “It is great to be packaging our wine with a label that truly reflects the provenance of our produce. English Wine deserves its own identity and Three Choirs is proud to be the first major English Vineyard to fully embrace our English Heritage on the bottle.”