New Look, New Labels

After a yearlong project of rebranding, we are delighted to showcase our new labels for our award-winning wines. Produced in collaboration with Amphora Design, a specialist design consultancy working specifically with the wine trade, Jane Coggins, Project Manager at Amphora explains the brief for the new labels:

“Three Choirs communicated a desire for a suite of labels that reflect the vital connection between the wines themselves, the vineyard and the landscape.  We turned to the English traditional arts of woodcutting and printmaking to convey both a strong sense of place as well as values such as craftsmanship and the human touch. The back label reveals how each wine fits into the ‘bigger picture’ of Three Choirs vineyards. With a consistent and confident overall look and feel, each wine carries its own identity, often linked to real locations in and around the vineyard that have given their names to some of the wines, such as May Hill.”

Amphora Design commissioned local illustrator Jane Randfield to produce the illustration for the labels and spent many days sketching and photographing the vineyard and it’s beautiful surrounding countryside:

“I wanted to show the undulating landscape, the backdrop of the Welsh Black Mountains and the Malvern Hills as well as the flora and fauna that thrives with the vines.” Jane explains.

With a constant focus on innovation and multiple award wins (including the first gold medal at Vinexpo in Bordeaux to be awarded to an English vineyard and a Trip Advisor Certificate of Excellence), Managing Director at Three Choirs, Thomas Shaw, says; “It is great to be packaging our wine with a label that truly reflects the provenance of our produce. English Wine deserves its own identity and Three Choirs is proud to be the first major English Vineyard to fully embrace our English Heritage on the bottle.”

Save 10% and Free Delivery

To celebrate the launch of our new labels, why not collect the set? Buy our mixed case of wine or Mix + Match any 12 bottles to automatically save 10%.

Plus qualify for Free Delivery with Promocode: FREEPP12